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"The Newest Way to Reach Potential Students"

In this learn how to reach today’s students through connected TV, where ads can’t be skipped. It’s all about precisely targeting prospective students where they spend their time.

Follow one student’s journey from seeing a college’s connected-TV (CTV) ad to researching the school, visiting campus, applying and ultimately enrolling. For college marketers, helping prospective students find their perfect higher-ed match can be simple. College-seeking students and parents can be precisely targeted with ads where they spend much of their time: on CTV.

From creating ads and running your campaign, to tracking your already created ads on the CTV channels you choose, college admissions officers can take full control of student recruitment. Learn how:

• Viewers can’t skip CTV ads — they have a 95% “see” rate
• You can track ad exposure and college applications
• You can see your ads are working in real time
• You can reach specific high schools, community colleges, military bases, and more

Offered Free by: Higher Ed Dive's studioID and AmbioEdu
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